![]() In order to create a narrative around the responses I went through the data slowly and created rough codes of the comments. Inductive & Deductive Coding Methods For Understanding My initial directive was simply to code into one column of categories. The data was unstructured text data from NPS capture on the DHL Express website. ![]() Going through cell by cell to find rough codes that can be grouped. Below an example:īeginning the process of coding there is really only one way to code the responses the hard way. I began to code the comments to try and capture the meaning behind them. This definition was enough to get the ball rolling. Coding is not just labeling, it is linking:“ It leads you from the data to the idea, and from the idea to all the data pertaining to that idea” (DeCuir-Gunby et al, 2011). “A code in qualitative inquiry is most often a word or short phrase that symbolically assigns a summative, salient, essence-capturing, and/or evocative attribute for a portion of language-based or visual data”. I adjusted some coding models to my specific use case and used their works as guides to create systems for the coding process.īefore I began to code the responses I sought to understand on a fundamental level what exactly a code was. The two texts that I used to create a plan were: The Coding Manual for Qualitative Researchers by Johnny Saldana and Developing and Using a Codebook For The Analysis of Interview Data: An Example From A Professional Development Research Project by DeCuir-Gunby et al. I cannot share the whole dataset so I have included snippets.ĭue to the sheer amount of data that had to be analyzed I consulted with the literature to find the best path forward. Overall there was about a years worth of data which translated into 175,000+ data points and 5,000+ comments to code. How I Delivered Results: Spreadsheet & Codebookįor my first ever UX job I had to code qualitative data from the clients NPS (Net Promoter Score) survey. How I Approached The Challenge: Implementing Systems & Developing a Codebook Type of Research: Qualitative Coding of Unstructured Text Data
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